The Outcome of My First Outdoor Pop Up Shop!
On Sunday, July 19th, 2020, I held my first outdoor pop-up shop, and I have to say, it went pretty well! I want to thank those who attended with all of my heart and soul.
I'm sure you don't really know how much it means to me that you actually took the time out of your busy life to support my little shop, but I want to express to you that it means the WORLD to me.
I honestly didn't do much advertising. The only advertising I did was to send an email to everyone on my email list, which included a link that directed them to my last blog post if they wanted to find out more about what the heck I was inviting them to. I also made a Facebook public event invitation. I posted a couple of times reminding people about the pop-up shop on Instagram and Facebook, but that was really the extent of it. I didn't pay for any advertising. I currently do not have the funds for that. I feel that I could have done much better with advertising, but to be honest, I was a little scared to do that! This was my first time hosting something like this, and I guess I was hoping for a soft opening. And that's exactly what I got. Although I made my minimum sales goal, it was not crazy busy with customers lined up my driveway by any means, and I welcomed that. It was also a sweltering day. 88 degrees in the shade! Thank goodness we had the cloud cover, which was helpful. I also had two oscillating fans blowing and a cooler filled with cold bottled water and seltzer free for the taking for all of my customers. I also made sure to have plenty of hand sanitizer on hand and masks available for purchase. It was not easy to keep a mask on, but most everyone did, and if they didn't, they were happy to stay 6 ft away from other shoppers, which was easy to do. Another reason why I am glad it wasn't crazy busy was for physical distancing purposes.
Below are some photos of my set up!
I thought these Erin Flett Tote Bags looked perfect with a little Maine Square hair tie wrapped around the handle. You never know when you are going to need a hair tie! They are great for so many reasons. Those super cool Maine hats are by Gracie Designs. I was also thrilled to be able to carry LiveME t-shirts! Unfortunately, I didn't get a better photo of the women's LoveME version. However, they are available at my online store, and you can see them better by clicking HERE.
The gorgeous pillows in the yellow chair and the tote bag on the dress form are by Erin Flett. I did have a hydrangea print apron and a matching scarf by The Maine Square on the dress form earlier, but it sold before I could take this photo! I did my best to cover her up with the Erin Flett Garden Tote Bag after that...